Solution: Retail - Artificial Intelligence
Shopping mall and retail stores marketing professionals rely on visitor statistics to judge the effectiveness of the marketing campaigns and the popularity of certain brands in their stores. An accurate people counting system which monitors the number of people arriving the store allows retailers to discover vital analytics and information. Using image processing and advanced machine learning algorithms, InnoTech people counter system provides store owners with below information and statistics:
• Conversion rate• Visit duration • Engagement rate • Dwell time • Return rate • Bubble/heat map • Congregate rate
In the smart store, the customer detection system measures the number of visitors in a given area, generate the customer traffic flow and analyze the footfall pattern, and allows shopping mall and retail stores owners to determine their staffing allocation, lease rate and new design and layout.